This is press release from Nivea on their new launch Nivea Whitening Talc Touch Deodorant.
Nivea,a pioneer in innovation in female deodorant category has launched a new skin care deodorant, NIVEA Whitening Talc Touch. By combining the highly effective whitening formula with precious MICRO POWDER, Nivea developed a unique deodorant that gives additional benefits of talc in a deodorant.
India is the most dynamic market for talcum powder and registers one of the highest usage rates for talcum powder within personal care. Talc gives multiple benefits to consumers, of wihch sweat absorption & fragrance are the most important. With the rise of deodorants, many consumers are now using both deodorants & talc, deodorants for fragrance & talc for on skin usage.
However, the biggest dissonance with talc is that it collects in the folds of the skin and looks unsightly. This becomes a confidence drainer when women wear sleeveless, and does not allow them to be confident & comfortable in their skin. Nivea Whitening Talc Touch deodorant will be the real enabler because it is the first ever deodorant with Micro Powder which spreads evenly without collecting.It also contains licorice extracts which works from within to even tone the underarm skin.It‘s pleasant fragrance combines Rose & Lily of the Valley to deliver the perfect balance of protection & confidence and a sense of freshness & care.
NIVEA Whitening Talc Touch deodorant will be retailed at Rs 199 for 150ml and will be available at all major retail outets across India.You can also buy on Flipkart HERE.
